Ok, so we established that if you want to sell more art online, you need a good blog. So how do you get started?
There are two favourite ways of testing the water blogging, without having to buy a domain name or get hosting. These are Blogger and WordPress. Both are very easy to use and you can start posting your artwork immediately.
Here’s a couple of ideas to get you going as well:
1. Write a good quality ‘about me’ page. Give the readers a real insight into who you are as an artist. Add interesting stories if you have them.
2. Add a brief description to each picture that you put on. Why did you create it?
I look forward to you sending me a link to your site in the comments below.
Many artists I know that sell art online also have a blog. If you want to sell more art then maybe you should too.
So what is bloggging in a nutshell?
Blogging is basically a web-based diary or journal.
So why should artists have a blog?
Blogging is a very simple, fast method of getting your work online in a format that people can easily see. An excellent example of this is Jon Burgerman. Jon puts a huge amount of work onto his site. In doing this I believe he acheives the following:
- He provides a “community” feel by allowing site visitors to post feedback to his journal entries.
- He has an archive of work that you can browse through to get to really understand his style and how it has developed.
- He is able to get people to subscribe to his site. This means he can effectively keep in contact with ‘fans’.
- He also has a shop attached to the site enabling people that like his work to purchase it directly.
These are just a few of the many good reasons to get blogging.
My guide to ‘starting an art blog‘ is coming soon…